Just recently, Instagram chief Adam Mosseri noted that ‘ all the growth in photos and videos from friends has been in stories and in DMs’.

But over time, the negatives of that process have pushed more people away from public sharing, which has since seen the rise of ephemeral content, private groups, and messaging apps. When social media first arrived, it was a novelty to be able to share your perspective with the world, via your own broadcast platform to help you get heard and seen. Download WhatsApp For Desktop Version: 0.4.930 Operating System: Windows, Mac, iOS, Android License: Free Developer Name: WhatsApp Total Downloads: 1,715,315 Category: Office and Business Tools, Communication Tool Disclosures: Our Reviews Ownership Referral fees Reviews standards Click on the button to start the download. Which could be particularly important, given that more and more sharing activity is switching to private chats. To install WhatsApp Desktop on your computer, download it from the Microsoft Store, Apple App Store, or WhatsApp website.

That could make it easier to keep track of all of your various social engagements in one place, while for brands, it will also help to further integrate your customer service efforts into a more centralized hub, with all of your key platforms accessible from your main workstation. But the new native Windows app will provide increased reliability and speed, while also facilitating more integrated notifications, and better design, which is optimized for desktop systems. Indeed, desktop users, including businesses, have been able to log in to WhatsApp for some time, so functionally, this is not a major shift.

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